Wednesday, June 5, 2013

How I Get Paid to Write - Start Making Sales

After learning to write appealing articles and attract traffic, most of us start looking at how to most effectively convert our recommendations into earnings. Learning to translate your traffic to sales consistently is the next big learning curve. Here are my tips, and some resources to help you start translating your passions into income.

The first thing  you need to know is:  what works will vary according to your audience and the types of articles you're writing. Discovering this is a bit of an art, but I can share some basic guidelines:

Informative:  An article written solely to inform doesn't need much in the way of sales links.  And you don't want them, unless they're very relevant to your audience.  The lighter hand with these, the better, for your audience.  You might highlight the best book on the subject on Amazon for more in-depth reading, for example.  Otherwise, your primary income on this page will most likely come from Adsense, or your chosen alternative.

How-to:  A how-to article can easily handle having affiliate links for the items involved in the process (recommended from your experience) listed along with the step by step guide. Just keep it relevant.  Stray too far from the must-haves for the project, and you risk taking your article into spam territory.

Sales: A sales article is built differently, with but a single purpose, and this is the area you have to be most careful.  Too many people have slapped up quick and easy "catalog pages" or "shopping cart pages," some using software to spit out massive amounts of them.  It's little wonder that Google hates these, and putting this kind of content up on content sites like HubPages will wear out your welcome sooner rather than later.

At its heart, the purpose of a sales article is a single product review or a niche product group.  So, for this type of article you add as many sales links or products as you need.  Keep in mind that they work best with a defined purpose, relevant products, supporting text, and bountiful description.

The entire key to being successful with sales pages - and you CAN! - is to bring something more to the table than just pretty pictures all in a row.  If you're careful to give lots of informative value in your sales pages, they're well worth the time to add to your site, and Google will send you lovely, targeted, buying traffic.

Comparisons and recommendations are two of the best ways to get there.  But, one more tip before I go: Bear your readers in mind, always.  Focus on being useful to them, and deliver what you promise in your title.

If, for example, your title offers to give your readers a list of the greatest classic books for children, you want to be certain that the books on the list are: classic, for children, and someone's opinion of the greatest - preferably yours. When you write personal blurbs about why you chose those books and brief summaries of their plots, you're giving the search engines good reasons to serve up your article in the search results.

Here are more good resources to read to help you get started making sales: 

How to Choose What to Sell - The method she shares in this article is one that can help anyone.  She'll inspire you to consider products you care about, know, and use, which makes it so much easier to write a sales page. 

Spiritually Sound Internet Marketing - Grab Katinka Hesselink's great free ebook to benefit from her knowledge of where to best post your content, how to market it, and how to make money with it.

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